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微博發(fā)布旅游行業(yè)發(fā)展報(bào)告首推旅游社交資產(chǎn)概念

發(fā)布時(shí)間：2015-04-01 01:34:06 來(lái)源：北京晨報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　近日，微博與新浪旅游聯(lián)合發(fā)布《2014年微博旅游行業(yè)發(fā)展報(bào)告》，報(bào)告以微博認(rèn)證的2371個(gè)省旅游部門、旅游機(jī)構(gòu)人物賬號(hào)為研究對(duì)象。通過(guò)對(duì)這些賬號(hào)在2014年的微博活躍度、傳播力和覆蓋度的研究，全面考量旅游行業(yè)賬號(hào)。同時(shí)也通過(guò)對(duì)微博上旅游相關(guān)人群、發(fā)布的博文、搜索量和簽到信息的分析，展現(xiàn)微博上旅游人群的特征和旅游景點(diǎn)的熱度。同時(shí)，該報(bào)告首次提出“旅游社交資產(chǎn)”這一全新概念，社交資產(chǎn)是單體或整體微博賬號(hào)累積影響力的總和。劉松

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