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騰訊互娛打造“泛娛樂”

發(fā)布時間：2015-03-31 02:54:18 來源：京華時報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　京華時報(bào)訊(記者廖豐)昨天，騰訊互動娛樂旗下游戲、動漫、文學(xué)、影視四大業(yè)務(wù)首度集體亮相，并宣布從2015年起開始真正嘗試構(gòu)建新的“泛娛樂”生態(tài)，讓創(chuàng)作者的想象力實(shí)現(xiàn)自由表達(dá)。

　　騰訊互娛2012年前提出“泛娛樂”概念，擬基于互聯(lián)網(wǎng)與移動互聯(lián)網(wǎng)的多領(lǐng)域共生，打造明星IP（知識產(chǎn)權(quán)）的粉絲經(jīng)濟(jì)。此后騰訊在游戲的基礎(chǔ)上，相繼推出騰訊動漫、騰訊文學(xué)、“騰訊電影+”幾大關(guān)聯(lián)實(shí)體業(yè)務(wù)。

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