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綠盒王老吉獲頒“中國(guó)第一盒”

發(fā)布時(shí)間：2015-03-13 14:32:15 來(lái)源：羊城晚報(bào) 作者：陸志霖責(zé)任編輯：羅伯特

　　羊城晚報(bào)訊昨日，面世25年的綠盒王老吉由于持續(xù)銷(xiāo)量第一，獲得由中國(guó)市場(chǎng)調(diào)查研究中心聯(lián)合中國(guó)社會(huì)經(jīng)濟(jì)決策咨詢(xún)中心頒發(fā)的“中國(guó)第一盒”認(rèn)證報(bào)告。

　　據(jù)介紹，25年前，王老吉藥業(yè)研發(fā)出第一盒王老吉涼茶植物飲料，并在1992年正式大規(guī)模生產(chǎn)銷(xiāo)售。報(bào)告顯示，在被研究的眾多紙盒裝涼茶中，綠盒王老吉是全國(guó)最早推出的紙盒裝涼茶飲料，連續(xù)22年居全國(guó)銷(xiāo)量第一且遙遙領(lǐng)先其他品牌。消費(fèi)者對(duì)盒裝王老吉綜合滿(mǎn)意度、口感、品質(zhì)、品牌忠誠(chéng)度評(píng)分均為第一。

　?。懼玖兀?/p>

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