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四季沐歌聯(lián)手新浪微博搶占春運(yùn)營(yíng)銷先機(jī)

發(fā)布時(shí)間：2015-02-05 02:32:34 來(lái)源：北京晨報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　近日四季沐歌集團(tuán)與新浪微博宣布戰(zhàn)略合作，聯(lián)手發(fā)起＃四季沐歌讓紅包飛?；顒?dòng)。通過(guò)對(duì)春運(yùn)鐵路線億級(jí)曝光傳播源與社會(huì)化媒體強(qiáng)大傳播力的深度整合，雙方將共同構(gòu)筑Ｏ2Ｏ營(yíng)銷閉環(huán)，搶占春運(yùn)營(yíng)銷先機(jī)。縱橫中國(guó)的12組“四季沐歌號(hào)”列車沿途經(jīng)過(guò)20多個(gè)省市，春運(yùn)期間將覆蓋近億人次。屆時(shí)，“四季沐歌號(hào)”將在車身彩貼、列車展板、海報(bào)、票卡等物品上植入活動(dòng)二維碼，用戶通過(guò)微博手機(jī)客戶端掃碼，即可抽取現(xiàn)金紅包、福利卡券及其他禮物，總價(jià)值超過(guò)2．5億元。劉松

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