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多美滋再推高端奶粉產(chǎn)品

發(fā)布時(shí)間：2014-12-04 01:54:42 來(lái)源：京華時(shí)報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　京華時(shí)報(bào)訊（記者胡笑紅）去年8月遭恒天然烏龍肉毒桿菌影響的多美滋再次發(fā)力重奪市場(chǎng)。記者昨天獲悉，達(dá)能旗下的多美滋將向中國(guó)市場(chǎng)投放達(dá)能紐迪希亞目前最為先進(jìn)的一款產(chǎn)品——致粹系列，這也是多美滋今年第三次向中國(guó)市場(chǎng)投放新品。

　　相比此前的兩款新品，致粹TM系列針對(duì)更高端市場(chǎng)，其嬰兒配方奶粉、較大嬰兒配方奶粉和幼兒配方奶粉參考零售價(jià)分別為308元、288元和258元，將率先通過(guò)多美滋天貓旗艦店等電商渠道發(fā)售。

　　此前多美滋明確表示，推新品是恢復(fù)消費(fèi)者信心、重奪中國(guó)市場(chǎng)的重要戰(zhàn)略舉措。

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