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品牌如何在變與不變中保持優(yōu)勢(shì)

發(fā)布時(shí)間：2014-11-29 04:32:24 來(lái)源：農(nóng)民日?qǐng)?bào) 作者：佚名責(zé)任編輯：羅伯特

　　當(dāng)前，果品供給充足，產(chǎn)量和品種繁多，部分果品供大于求；同時(shí)，消費(fèi)者對(duì)果品的要求卻越來(lái)越挑剔，品質(zhì)、賣(mài)相、口感、安全性，一個(gè)都不能差，在這雙重夾擊中，區(qū)域公用品牌如何突圍？辦法有很多，但關(guān)鍵的一點(diǎn)是，在保持產(chǎn)品核心競(jìng)爭(zhēng)力的基礎(chǔ)上，順應(yīng)形勢(shì)，提升品質(zhì)，求新求變，打響品牌?！幷?/p>

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