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互聯(lián)網(wǎng)使電影“票房”年輕化

發(fā)布時(shí)間：2014-11-01 05:53:42 來(lái)源：重慶晨報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　重慶晨報(bào)訊記者李學(xué)東互聯(lián)網(wǎng)對(duì)影視業(yè)的推動(dòng)作用顯著。10月28日，人人網(wǎng)與藝恩咨詢?cè)诰┕餐l(fā)布了《2014年輕人群電影風(fēng)向標(biāo)白皮書(shū)》，該白皮書(shū)是中國(guó)電影業(yè)首個(gè)面向年輕群體和在校大學(xué)生的行業(yè)調(diào)研報(bào)告，歷時(shí)3個(gè)多月完成。

　　人人公司CMO曹淼介紹說(shuō)，通過(guò)研究，當(dāng)前19-30歲的年輕人逐漸崛起為票房的貢獻(xiàn)主力，更值得關(guān)注的是，互聯(lián)網(wǎng)社交平臺(tái)已成影院之外的第二大新片信息獲取渠道，年輕人會(huì)在社交平臺(tái)自主形成口碑傳播。根據(jù)中國(guó)國(guó)家互聯(lián)網(wǎng)信息辦公室去年底披露的數(shù)據(jù)，中國(guó)網(wǎng)民數(shù)量已超過(guò)6億，手機(jī)網(wǎng)民數(shù)量為4.64億。

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