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雀巢加速在華本土化

發(fā)布時(shí)間：2014-10-31 01:34:48 來(lái)源：北京晨報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　晨報(bào)訊（記者陳瓊）雀巢奶牛養(yǎng)殖培訓(xùn)中心日前在黑龍江省雙城落成，雀巢大中華區(qū)新任CEO張國(guó)華表示，希望雀巢能夠做得更本土化。隨著國(guó)家整頓奶源的一系列舉措的出臺(tái)，近年來(lái)國(guó)內(nèi)外乳制品企業(yè)越來(lái)越重視奶源基地的建設(shè)，紛紛投資建設(shè)大規(guī)模的牧場(chǎng)。目前，雀巢在華已經(jīng)建立了黑龍江雙城、青島萊西和內(nèi)蒙古呼倫貝爾三個(gè)奶源基地。雀巢相關(guān)負(fù)責(zé)人表示，目前雀巢在華每年的鮮奶收購(gòu)量是60萬(wàn)噸，能夠滿足三分之二的產(chǎn)品原料供應(yīng)。

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