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飲料巨頭爭(zhēng)食即飲咖啡

發(fā)布時(shí)間：2015-04-08 01:31:36 來(lái)源：北京晨報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　北京晨報(bào)訊（記者陳瓊）快速增長(zhǎng)的即飲咖啡市場(chǎng)吸引越來(lái)越多的飲料巨頭的加入，繼星巴克與康師傅聯(lián)姻攪動(dòng)即飲咖啡界之后，純凈水企業(yè)華潤(rùn)怡寶也打算加碼旗下即飲咖啡品牌。華潤(rùn)怡寶相關(guān)負(fù)責(zé)人表示，今年將梳理咖啡飲品“火咖”和功能型飲料“魔力”兩個(gè)品牌，加大市場(chǎng)渠道和終端建設(shè)。

　　在整個(gè)飲料行業(yè)告別高增長(zhǎng)的黃金時(shí)代之后，即飲咖啡這一小眾飲料市場(chǎng)復(fù)合增長(zhǎng)率卻高達(dá)34.2%，目前中國(guó)即飲咖啡和功能飲料市場(chǎng)規(guī)模達(dá)60億美元。

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