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培育本土奢侈品品牌

發(fā)布時(shí)間：2015-04-01 03:29:33 來(lái)源：浙江日?qǐng)?bào) 作者：佚名責(zé)任編輯：羅伯特

　　奢侈品往往需要經(jīng)歷長(zhǎng)時(shí)間的培育，只要我國(guó)大陸市場(chǎng)上的假貨沒(méi)有滅絕、存在假貨的土壤沒(méi)有鏟除，就不大可能產(chǎn)生出現(xiàn)代意義的本土奢侈品品牌。另一方面，在中國(guó)大陸，精致生活尚未成為一種全民性追求。精致生活不等于爆發(fā)戶的生活，它需要長(zhǎng)時(shí)間的生活積累和體認(rèn)，不僅是一種私人生活，也是一種公共生活，比如關(guān)心周圍的公共場(chǎng)所是否整潔、空氣和水是否干凈甚至一處墻角和花壇是否都得到認(rèn)真處理。當(dāng)社會(huì)上下都有著過(guò)上精致生活的強(qiáng)烈愿望，并且經(jīng)濟(jì)與社會(huì)條件可以提供相應(yīng)的支持時(shí)，中國(guó)品牌的奢侈品將被“倒逼”而出。

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