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去年家電網(wǎng)購(gòu)市場(chǎng)規(guī)模首破兩千億元

發(fā)布時(shí)間：2015-03-28 02:31:02 來(lái)源：京華時(shí)報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　京華時(shí)報(bào)訊（記者祝劍禾）昨天，中國(guó)電子信息產(chǎn)業(yè)發(fā)展研究院發(fā)布的《2014年家電網(wǎng)購(gòu)市場(chǎng)分析報(bào)告》顯示，去年家電網(wǎng)購(gòu)市場(chǎng)規(guī)模首次突破2000億元，同比增長(zhǎng)51%。

　　報(bào)告指出，去年國(guó)內(nèi)家電整體市場(chǎng)表現(xiàn)并不樂(lè)觀，各品類家電產(chǎn)品線下市場(chǎng)進(jìn)一步收緊，其中彩電市場(chǎng)甚至出現(xiàn)了30年來(lái)首次銷量下滑，空調(diào)、冰箱和洗衣機(jī)的線下銷售增幅分別為—1.1%、—1.6%和1.2%。與之形成鮮明對(duì)比的是，上述家電品類在線上的銷售量和銷售額卻出現(xiàn)大幅增長(zhǎng)。

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