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王老吉擴(kuò)張“非涼茶”產(chǎn)業(yè)

發(fā)布時(shí)間：2015-01-16 15:33:19 來(lái)源：新民晚報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　本報(bào)訊（記者張鈺蕓）繼潤(rùn)喉糖和龜苓膏之后，廣州王老吉藥業(yè)股份有限公司日前推出非涼茶新品“吉芝草”蟲(chóng)草飲。作為植物飲料市場(chǎng)布局的第二顆棋子，王老吉計(jì)劃在今年投入1億元打開(kāi)市場(chǎng)，將蟲(chóng)草飲培育為第二個(gè)拳頭產(chǎn)品。

　　王老吉藥業(yè)市場(chǎng)部副總監(jiān)汪雄偉表示，今年蟲(chóng)草飲的銷售目標(biāo)是1.1億元，并提出了三年內(nèi)實(shí)現(xiàn)4億元以上銷售額的目標(biāo)，未來(lái)逐步開(kāi)發(fā)植物健康飲料大品類。

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