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東風(fēng)風(fēng)行啟動(dòng)品牌升級(jí)戰(zhàn)略

發(fā)布時(shí)間：2014-12-26 15:31:30 來(lái)源：羊城晚報(bào) 作者：張愛(ài)麗責(zé)任編輯：羅伯特

　　羊城晚報(bào)訊年均增幅超30%的東風(fēng)風(fēng)行，正加速?zèng)_刺自主品牌第一陣營(yíng)，啟動(dòng)了品牌升級(jí)戰(zhàn)略。

　　根據(jù)部分披露的未來(lái)10年品牌提升計(jì)劃，東風(fēng)柳汽計(jì)劃用三年時(shí)間，力爭(zhēng)使產(chǎn)品品質(zhì)接近主流合資品牌，再通過(guò)持續(xù)投放2代以上的高品質(zhì)產(chǎn)品，來(lái)鞏固消費(fèi)者對(duì)品牌的信任。東風(fēng)柳州汽車有限公司總經(jīng)理助理、銷售公司總經(jīng)理姚利文透露，未來(lái)三年內(nèi)，東風(fēng)柳汽將以風(fēng)行CM7和景逸S50為起點(diǎn)，將MPV和SUV全系主力產(chǎn)品更新?lián)Q代，轎車板塊也會(huì)有后續(xù)新品，共計(jì)5款全新車型正在加緊研發(fā)。（張愛(ài)麗）

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