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彈窗網(wǎng)頁(yè)廣告須能“一鍵關(guān)閉”

發(fā)布時(shí)間：2014-12-23 01:34:36 來(lái)源：中華工商時(shí)報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　修訂草案規(guī)定：互聯(lián)網(wǎng)信息服務(wù)提供者利用互聯(lián)網(wǎng)發(fā)布廣告，不得影響用戶正常使用網(wǎng)絡(luò)。在互聯(lián)網(wǎng)頁(yè)面以彈出等形式發(fā)布的廣告，應(yīng)當(dāng)顯著標(biāo)明關(guān)閉標(biāo)志，確保一鍵關(guān)閉。

　　打開(kāi)一個(gè)網(wǎng)頁(yè)，經(jīng)常跳出多個(gè)廣告窗口；有的明明有一個(gè)畫叉的關(guān)閉標(biāo)志，可是一點(diǎn)擊卻打開(kāi)了更多鏈接……幾乎每位網(wǎng)友都有過(guò)這樣的無(wú)奈和煩惱。

　　有專家認(rèn)為，網(wǎng)絡(luò)逐漸成為廣告發(fā)布的重要媒介，實(shí)踐中網(wǎng)絡(luò)廣告違法、影響用戶使用網(wǎng)絡(luò)等問(wèn)題較為突出。此次廣告法修訂，不僅明確網(wǎng)絡(luò)要遵守其他媒介廣告的一切“游戲規(guī)則”，同時(shí)還有條額外要求：網(wǎng)頁(yè)彈出廣告、飄窗廣告必須能一鍵就關(guān)掉。

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