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攜程砸10億加入在線旅游價(jià)格戰(zhàn)

發(fā)布時(shí)間：2014-12-05 01:51:36 來(lái)源：京華時(shí)報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　京華時(shí)報(bào)訊（記者平亦凡田虎）攜程旅行網(wǎng)CEO梁建章昨天宣布，從今年的“雙十二”開(kāi)始，攜程將砸下10億加入在線旅游價(jià)格戰(zhàn)，首期將推出1000萬(wàn)個(gè)1元旅游產(chǎn)品。此外，攜程新版APP還首度推出指紋支付和酒店比價(jià)功能。

　　在攜程剛剛公布的今年第三季度財(cái)報(bào)中，凈利潤(rùn)有所下滑，四季度更是預(yù)虧。攜程參與投資的途牛、同程兩大在線旅游企業(yè)近期在出境游方面大打出手，明年將有持續(xù)的價(jià)格戰(zhàn)爆發(fā)。梁建章表示，零利潤(rùn)的價(jià)格戰(zhàn)只是為穩(wěn)定市場(chǎng)份額而做出的階段性促銷。這10億元將用于機(jī)票、酒店、休閑游等各個(gè)產(chǎn)品線。

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