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我省試點(diǎn)品牌價(jià)值測(cè)算 22家企業(yè)接受“考驗(yàn)”

發(fā)布時(shí)間：2014-09-11 04:37:18 來(lái)源：成都晚報(bào) 作者：佚名責(zé)任編輯：羅伯特

　　昨日，成都晚報(bào)記者從四川省質(zhì)量協(xié)會(huì)了解到，國(guó)家質(zhì)檢總局在四川等6個(gè)省份試點(diǎn)開(kāi)展中國(guó)品牌價(jià)值測(cè)算，率先對(duì)白酒、餐飲、旅游行業(yè)中的大中型企業(yè)進(jìn)行測(cè)算，為全國(guó)建立與國(guó)際并軌的測(cè)算體系探索經(jīng)驗(yàn)。目前，我省22家企業(yè)接受數(shù)百個(gè)指標(biāo)“考驗(yàn)”，相關(guān)測(cè)算結(jié)果已遞交國(guó)家質(zhì)檢總局。

　　測(cè)算結(jié)果對(duì)企業(yè)而言有何意義呢？對(duì)此，省質(zhì)量協(xié)會(huì)副會(huì)長(zhǎng)羅召貴向記者表示，數(shù)百個(gè)指標(biāo)中包括銷售額、管理水平、安全率、員工素質(zhì)等內(nèi)容，不僅僅是單一的資產(chǎn)評(píng)估。一旦國(guó)家形成統(tǒng)一的測(cè)算體系，對(duì)企業(yè)品牌的評(píng)估結(jié)果將更有公信力。成都晚報(bào)記者董亮

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