財(cái)經(jīng) > 滾動(dòng)新聞 > 正文

字號(hào)：大 中 小

北大教授海口傳授商業(yè)模式

發(fā)布時(shí)間：2014-09-02 12:32:25 來(lái)源：?？谕韴?bào) 作者：佚名責(zé)任編輯：羅伯特

　　本報(bào)9月1日訊（記者彭桐）中國(guó)管理研究院副院長(zhǎng)、北京大學(xué)教授周祺林日前在?？?，為近百名北大海南總裁班學(xué)員和來(lái)自全省的部分企業(yè)家講授《商業(yè)模式創(chuàng)新與設(shè)計(jì)》。

　　周祺林通過(guò)大量經(jīng)典的案例和分析，指出管理的本質(zhì)是績(jī)效，品牌的品質(zhì)是搶占目標(biāo)高地的心智空間，營(yíng)銷(xiāo)的奧秘是不斷輸送信息以修改客戶(hù)心中對(duì)產(chǎn)品的標(biāo)準(zhǔn)。闡述了企業(yè)家應(yīng)該遵循的做人與做事的邏輯關(guān)系。特別講到商業(yè)模式的典型特征和一些能創(chuàng)造商業(yè)奇跡的商業(yè)模式，以及商業(yè)模式頂層設(shè)計(jì)和創(chuàng)新之路。

分享到 0

熱圖一覽

<div   id="lcu8lt2"   class="ConTwo_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160713/13430.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019261_20160713094559.jpg" width="158" height="118" /></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160713/13430.shtml" target="_blank">老公簽證出問(wèn)題女子獨(dú)自度蜜月 逗趣照片留念</a></p>
</div>

<div   id="lcu8lt2"   class="ConTwo_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160711/13425.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019264_20160713094559.jpg" width="158" height="118" /></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160711/13425.shtml" target="_blank">暴雨中的婚禮：沒(méi)有賓客，有你就好</a></p>
</div>

<div   id="lcu8lt2"   class="ConTwo_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160711/13426.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019267_20160713094559.jpg" width="158" height="118" /></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160711/13426.shtml" target="_blank">PS天才與明星“合照”以假亂真</a></p>
</div>

<div   id="lcu8lt2"   class="ConTwo_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160712/13427.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019270_20160713094559.jpg" width="158" height="118" /></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160712/13427.shtml" target="_blank">紐約出現(xiàn)“曼哈頓懸日”景觀 民眾扎堆目睹</a></p>
</div>

<div   id="lcu8lt2"   class="ConTwo_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160713/13429.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019273_20160713094559.jpg" width="158" height="118" /></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160713/13429.shtml" target="_blank">上海一高校280名男生為全系唯一女生慶生</a></p>
</div>

高清圖集賞析

<div   id="lcu8lt2"   class="ConThree_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160711/13425.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019361_20160713094110.jpg" width="198" height="148"/></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160711/13425.shtml" target="_blank">暴雨中的婚禮：沒(méi)有賓客，有你就好</a></p>
</div>

<div   id="lcu8lt2"   class="ConThree_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160711/13426.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019364_20160713094110.jpg" width="198" height="148"/></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160711/13426.shtml" target="_blank">PS天才與明星“合照”以假亂真</a></p>
</div>

<div   id="lcu8lt2"   class="ConThree_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160712/13427.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019367_20160713094110.jpg" width="198" height="148"/></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160712/13427.shtml" target="_blank">紐約出現(xiàn)“曼哈頓懸日”景觀 民眾扎堆目睹</a></p>
</div>

<div   id="lcu8lt2"   class="ConThree_Tex01">
  <a href="http://www.zhonghuixigou.com/money/photo/20160713/13429.shtml" target="_blank"><img src="http://image.finance.china.cn/page/2012/0118/93_21019370_20160713094110.jpg" width="198" height="148"/></a>
  <p><a href="http://www.zhonghuixigou.com/money/photo/20160713/13429.shtml" target="_blank">上海一高校280名男生為全系唯一女生慶生</a></p>
</div>