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天貓30萬(wàn)新品“邊看邊買”

發(fā)布時(shí)間：2014-08-26 06:15:14 來(lái)源：經(jīng)濟(jì)日?qǐng)?bào) 作者：佚名責(zé)任編輯：羅伯特

　　本報(bào)訊記者陳靜報(bào)道：8月23日，天貓正式發(fā)布整體時(shí)尚戰(zhàn)略，聯(lián)合平臺(tái)10大品牌發(fā)布30萬(wàn)秋冬新品，并現(xiàn)場(chǎng)展示了“邊看邊買”創(chuàng)新技術(shù)，引領(lǐng)電商時(shí)尚化潮流。所謂“邊看邊買”，是指將模特走秀款實(shí)時(shí)推送至手機(jī)天貓客戶端，直接點(diǎn)擊即可同步購(gòu)買，從而打破線上與線下的消費(fèi)界限。此外，通過(guò)天貓與時(shí)尚集團(tuán)、YOKA時(shí)尚網(wǎng)、精品購(gòu)物指南等合作建立媒體站，消費(fèi)者在閱讀和欣賞時(shí)尚媒體時(shí)通過(guò)手機(jī)天貓客戶端掃碼，即可直達(dá)品牌和活動(dòng)頁(yè)面。

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