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任曉峰：專營(yíng)店渠道助國(guó)產(chǎn)護(hù)膚品走俏

發(fā)布時(shí)間：2014-10-10 07:34:00 來(lái)源：中國(guó)經(jīng)濟(jì)網(wǎng) 作者：佚名責(zé)任編輯：姚慧婷

　　相較于外資品牌，國(guó)產(chǎn)護(hù)膚品多打出中醫(yī)中藥等傳統(tǒng)文化牌，高性價(jià)比使其受到消費(fèi)者追捧。除了人們對(duì)民族品牌的期待這一重要因素，國(guó)貨品牌對(duì)化妝品專營(yíng)店渠道的重視，也是國(guó)產(chǎn)護(hù)膚品得以打開(kāi)市場(chǎng)的重要原因。作為近幾年興起的一種化妝品零售商業(yè)業(yè)態(tài)，化妝品專營(yíng)店是伴隨國(guó)內(nèi)商業(yè)業(yè)態(tài)的變革而形成的一種化妝品終端銷售模式。

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