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母嬰店仍是奶粉未來(lái)“主戰(zhàn)場(chǎng)”

發(fā)布時(shí)間：2015-01-20 00:00:00 來(lái)源：廣州日?qǐng)?bào) 作者：涂端玉責(zé)任編輯：謝凌宇

　　O2O模式將不斷深化

　　“以嬰幼兒配方奶粉為例，母嬰店仍是第一渠道，超商次之，電商增勢(shì)強(qiáng)勁?！痹谡劦侥谭垆N(xiāo)售渠道排名時(shí)，乳業(yè)專(zhuān)家宋亮表示。而記者從日前舉辦的2015母嬰行業(yè)移動(dòng)化電商高峰論壇獲悉，母嬰電商雖潛力巨大，但傳統(tǒng)電商模式卻成本日益走高，未來(lái)或繼續(xù)變革，O2O模式將不斷深化。

　　記者獲悉，母嬰電商發(fā)展將繼續(xù)變革，日前母嬰電商親潤(rùn)與拍拍網(wǎng)達(dá)成戰(zhàn)略合作，將深度推行O2O，創(chuàng)造母嬰零售門(mén)店移動(dòng)互聯(lián)機(jī)遇?！皞鹘y(tǒng)電商增速快后勁足，但目前份額占比仍很小，母嬰產(chǎn)品特點(diǎn)突出，線下互動(dòng)體驗(yàn)十分重要，O2O模式可形成線上支付、線下體驗(yàn)等，會(huì)是未來(lái)一大趨勢(shì)?！币晃恍袠I(yè)觀察人士表示。

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